And now more on the Devine Color Story…
The Story to be told about Miller Paint and Devine Color
The story of Miller Paint really revolves around Love and Trust. Our love of Art, our love for Quality and Craftsmanship, and most importantly, our customers Trust.. …specifically the trust that our northwest customers put in our employee-owners…all 350 of them that own 100% of Miller Paint…to deliver on making your painting experience the best it can possibly be. That customer painting experience, which starts from the time you enter our store, when the expertise and experience of our store associates takes over, through to the products that we develop, manufacture and sell…our goal is to provide a level of customer service, and trust in our products, so extraordinary that you will return again…and again.
Our love of art, as exhibited through color, is a bedrock of our company. Our founder, Ernest Miller was himself, an artist, who, in the late 1800’s earned his living as a scenic artist and mural painter. Some of those large mural scrolls that were the scenery behind the silent theatres of yesteryear still exist in theatre museums throughout the Western US. Today we strive for the same artistic passion for art…and color for your walls, but the foundation of this love of art actually began with Ernest Miller.
But, in the late 1880’s Ernest Miller became frustrated with the inconsistent quality that he was seeing in the paint coming from the big paint companies in the East that he used for his murals…so, he decided that he could formulate and hand-craft a better paint. He began grinding his own pigments and mixing his own paint, and producing vivid new colors for his murals that hadn’t been seen before, by exploring color and texture and using people’s homes and walls as his canvas. Soon after, in 1890, as his paints he called Miller Paints, began gaining a reputation for quality and craftsmanship, the first sale of Miller Paints was recorded, and the Miller Paint Company was started. Today, when we talk about the quality we put into our products and the paint-making craftsmanship that goes into the formulation and production of Miller Paint, ‘Our Paint’, it all goes back to the foundation that Ernest Miller built.
As we move ahead 110 years, to 2000, the Miller Paint Company was a small Northwest paint company with a reputation of producing quality paint products …paint we sold through 12 stores (today, twelve years later we have 49 stores). Miller Paint always had a high quality line of premium interior paint…but we had not yet developed that “WOW super- premium interior paint”…one that our customers would recognize as the best paint product they had ever used. So, in 2001, we set about to formulate and develop a paint product so unique, so superior in its application…the way it rolled out silky smooth on the wall without any spatter, the way it hid and covered, and in the depth of color seen you saw on the walls…we were looking to formulate a product so superior to anything else on the market…. that it would gain a level of trust with our customers… to the extent they refused to buy any other paint.
In 2001, we formulated, developed and began selling that new Miller Paint super-premium paint product, under a trademarked brand name, Devine Color, that we licensed from Gretchen Schauffler, a woman who lived in Lake Oswego. Gretchen had put together a cool collection of 129 colors that fit the Pacific Northwest…for that point in time. Now, the human eye can differentiate between 20,000 colors, and we, through technology, could formulate those 20,000 colors in any paint that we produce. In April 2001, we put our new ‘WOW super-premium paint’ formula together with the 129 color formulas that we developed, wrapped a Devine Color label around the product, and launched the new product line.
Today, that paint formula….let’s call it ‘old Coke’ is the same superior-quality paint that our northwest customers love, and still refuse to buy any other paint on the market today….because their painting experience that keeps them coming back to the same product is, in the end, really about the paint….the quality and the craftsmanship of the paint.
In August of 2009, Devine Color transitioned ownership of the Devine Color trademark to a large national paint company based in Minneapolis called Valspar Corporation. In doing so, Miller Paint retained exclusive use of the Devine Color trademark in Oregon and Washington…where we had built the brand over the past twelve years; but, as part of Gretchen’s’ sale to Valspar, Valspar did gain an option to take the brand exclusively for its’ own use, here in the northwest also, if they chose .
During the past three years, Valspar, who is the primary paint supplier to Lowes home centers, has value-engineered a…let’s call it the ‘new Coke’ paint formula that they have been selling online outside of Oregon and Washington under a ‘new-look’ Devine Color brand. In February of this year, Valspar decided to exercise their option to take over exclusive use of the Devine Color trademark here in OR and WA, and, thus, would be in position to sell their ‘new Coke formula’ product starting here on May 22.
We are not going to disparage the ‘new Coke formula’ Devine Color paint product that Valspar developed and will soon be selling here in OR/WA…but we are of the opinion that the discerning northwest consumer that has painted with the product that they have known as Devine Color, will notice a distinct difference between the old Devine and the new Devine, and opt, again, for the product that they fell in love with in 2001, and have returned to again and again over the past twelve years.
For that reason…and back to the trust issue our customers have in Miller Paint, we will not be selling the Valspar-formula product. Instead, we are planning to re-invent, refine, update and re-launch the ‘old Coke’ interior paint formula that we know and love (and Miller Paint owns), and the color formulas that accompany them under a new Miller Paint brand that we also own…called Evolution. Coupled with the paint product will be a new, refined, and updated color collection of 168 brilliant colors…colors that were hand-selected by a team of northwest designers we will launch as the Colorevolution collection. Same paint, same colors available, but a new name for the paint (and the sheens) and some new color names….but it really still is all about the paint… that our customers love. Over the next two months we will be unveiling, and you will hear much more about the new Evolution paint and Colorevolution collection that will be in our 49 Miller Paint stores and at select independent dealers very soon.
So, 123 years after Ernest Miller began grinding his own pigments, and producing his own quality paints, the Miller Paint of today remains dedicated to our love of art, and our love of quality and craftsmanship, and most importantly, to the trust that our customers have put in us. So, stay tuned…
12812 NE Whitaker Way I Portland OR, 97230 I T 503.255.0190 I F 503.255.0192 I www.millerpaint.com
Here’s a little more on the Devine Color/Evolution Interior transition…
“Miller Paint Transitioning from Devine Color to Evolution Interior”
FOR IMMEDIATE RELEASE For more information contact:
March 18, 2013 Tyler Tronson, Public Relations
Miller Paint Company severs their 12 year relationship with Devine Color
PORTLAND OR – On May 22, 2013, Miller Paint Company will sever their relationship with the Devine Color brand. After 12 years of manufacturing and selling the brand, the employee owned, northwest based paint company will be cutting their ties. While Miller Paint maintains ownership of all their paint formulas and color formulas, use of the Devine Color trademarks will be discontinued and the licensing agreement with the owner of the brand terminated. The owner of the Devine Color brand is Valspar Corp., a global paint company based in Minneapolis, MN who acquired the brand in 2010.
The change allows Miller Paint to expand and re-launch a new line of interior paint called Evolution, using their same Devine Color paint formulas with a newly-designed Evolution interior label.
“Even after 123 years, we keep improving,” said Steve Dearborn, President and CEO of Miller Paint Company. “Evolution interior paint is our finest, most advanced paint, and one that our northwest customers have enjoyed for the last twelve years under the Devine Color label. If a customer is looking for the best, they are going to love Evolution interior paint.”
Alongside the Evolution paint, a new color collection named COLOREVOLUTION will be launched providing northwest customers with many of the same colors that they have grown to love over the past twelve years, but updated and refined to a collection that features 168 brilliant colors. The new collection was selected by a group of northwest designers that includes fresh new shades inspired by the place we call home.
Customers can check out the new Evolution interior paint and COLOREVOLUTION collection in display racks in Miller Paint stores starting May 23, 2013.
About Miller Paint Company
Miller Paint Company has been creating products built specifically for the Pacific Northwest since 1890. Miller Paint can be found at any of the 49 company owned stores in Oregon, Washington and Northern Idaho and at select private dealers. For more information, please go to www.millerpaint.com or contact us directly.
You probably have a lot of projects on the To-Do List when Spring comes around every year. If one of those projects involves a find from a flea market or garage sale, have no fear. We have what you need, to give that piece just the look you want, to make it your own!
You’ll want to start the refinishing process by wiping down your piece with soapy water so you can get a good look at it. Are there layers of paint or stain that need to be removed? Are there some gouges that could use some sanding or putty? Talk to your local paint professional to determine what steps you need to take to make sure your piece is ready to accept new paint or stain.
Here is a refresher course from Kim Yeager, owner of Lark Nest Design and self-proclaimed “junker”, tips for refinishing furniture:
- You can paint metal. You can do a paint makeover on metal but the surface should be primed. Pieces with lots of curves lend themselves to a spray-on primer that comes in a can.
- Primer is not always needed. Depending on the condition of the piece you’re working on, and how you plan to finish it, you may not have to apply a primer. Sanding or deglossing could be all that’s required.
- Get to know your sander. Some people prefer to sand by hand, while others prefer using a small, iron-shaped hand sander that can easily get in to corners. The more you sand, the more you’ll pick up a technique. You don’t want to sand so deeply that you go beyond the top layer of wood.
- Use a good brush: You don’t want to be fishing stray brush hairs out of your paint finish. Quality brushes will last for years if you clean them well (and promptly) after using.
- Be patient. Give your paint makeover adequate time to dry between coats. The standard is 24 hours, but honestly, more is better with many paints, especially if there is humidity. The same goes for sealer. Don’t brush on or hand-apply without at least 24 hours of lag time since the last coat dried. If the paint is not totally dry, it will start to come off once you add the polyurethane finish.
This post inspired/contributed by ColorGuild. ColorGuild, the global paint and color authority, is a member based organization serves as a definitive resource on color and coatings. As a member of ColorGuild, we welcome their contributions and appreciate their opinions.
Fun use of Pantone color!
Jessica from How About Orange created these lovely DIY Pantone Easter Eggs and tells you how she did it, it’s quite simple really, but they are lovely. In her own words:
The graphic designer in me couldn’t resist attempting faux Pantone Easter eggs. I dyed these boiled eggs, then typed up the labels and printed them on ink jet temporary tattoo paper. Remember to print the words backwards! (I used Silhouette brand tattoo paper I bought at my local PaperSource, but you can also get similar stuff fromDecalPaper.com.) And yes, I’m such a nerd that I had to match the color numbers properly using my chip book.
These temporary tattoos are so fun! And because it’s “5K1N” colored it’s a different color for whoever wears it! Cute idea! Just look…
Via-Kate Smith of Sensational Color on Pinterest
Sometimes using colors that you may not consider to be very “you”, can bring out a side of you that you didn’t know existed! Try something different, like color on your ceiling! Bold wallpaper! Painted designs on an accent wall of geometry or filigree!
So paint outside the box… or paint like there IS no box! And have fun with it!
After 12 years, going on 13, Miller Paint will soon no longer be able to sell paint or products associated with the Devine Color brand.
I personally believe that this won’t be of much consequence for us here at Miller Paint, or for you our loyal customers. As you will read, the paint we manufacture for the Devine Color line is of our own formula, as are the color formulas that make those Devine colors. We will not lose the ability to give you the NW colors you’ve grown to love, in the quality of paint you deserve! Minus the Devine Color labeling of course…
We will also be expanding our Interior Evolution line of paint with a fresh new “Evolution of Color” palette you’re sure to love.
The Memo below clearly states more detailed info on the subject. Feel free to contact us for anything that may not be addressed here, and we will do our best to answer your questions.