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Miller Paint

Devine Sale


The time is almost upon us when we will no longer be selling Devine Color.

As you may remember Miller Paint will no longer be offering Devine Color in our stores.

May 22 is the last day you can purchase Devine in our stores, and until that time it’s 40% off while supplies last!

But have no fear! We do, however, own the formulas and we will continue to manufacture them under the Evolution name.  The paint in the can will be the same as the formerly known Devine Paint. Only the label and the names will be different.  You can still get the same colors, just under a different name of course.  We have created a color line by the name of ColorEvolution. The name to me encompasses the “evolution” that Miller Paint has gone through in the years past to get where we are today.  Which is more and more in the business of not only paint, but in the business of COLOR!

So come on down to any of our Miller Paint Co locations and get a great deal while supplies last at that price… or come on out after the 22nd and check out the new ColorEvolution! You are sure to find just what your heart desires!



And now more on the Devine Color Story…


The Story to be told about Miller Paint and Devine Color


The story of Miller Paint really revolves around Love and Trust. Our love of Art, our love for Quality and Craftsmanship, and most importantly, our customers Trust.. …specifically the trust that our northwest customers put in our employee-owners…all 350 of them that own 100% of Miller Paint…to deliver on making your painting experience the best it can possibly be. That customer painting experience, which  starts from the time you enter our store, when the expertise and experience of our store associates takes over, through to the products that we develop, manufacture and sell…our goal is to provide a level of customer service, and trust in our products, so extraordinary that you will return again…and again.

Our love of art, as exhibited through color, is a bedrock of our company. Our founder, Ernest Miller was himself, an artist, who, in the late 1800’s earned his living as a scenic artist and mural painter. Some of those large mural scrolls that were the scenery behind the silent theatres of yesteryear still exist in theatre museums throughout the Western US.  Today we strive for the same artistic passion for art…and color for your walls, but the foundation of this love of art actually began with Ernest Miller.

But, in the late 1880’s Ernest Miller became frustrated with the inconsistent quality that he was seeing in the paint coming from the big paint companies in the East that he used for his murals…so, he decided that he could formulate and hand-craft a better paint. He began grinding his own pigments and mixing his own paint, and producing vivid new colors for his murals that hadn’t been seen before, by exploring color and texture and using people’s homes and walls as his canvas. Soon after, in 1890, as his paints he called Miller Paints, began gaining a reputation for quality and craftsmanship, the first sale of Miller Paints was recorded, and the Miller Paint Company was started. Today, when we talk about the quality we put into our products and the paint-making craftsmanship that goes into the formulation and production of Miller Paint, ‘Our Paint’, it all goes back to the foundation that Ernest Miller built.

As we move ahead 110 years, to 2000, the Miller Paint Company was a small Northwest paint company with a reputation of producing quality paint products …paint we sold through 12 stores (today, twelve years later we have 49 stores). Miller Paint always had a high quality line of premium interior paint…but we had not yet developed that “WOW super- premium interior paint”…one that our customers would recognize as the best paint product they had ever used. So, in 2001, we set about to formulate and develop a paint product so unique, so superior in its application…the way it rolled out silky smooth on the wall without any spatter, the way it hid and covered, and in the depth of color seen you saw on the walls…we were looking to formulate a product so superior to anything else on the market…. that it would gain a level of trust with our customers… to the extent they refused to buy any other paint.

In 2001, we formulated, developed and began selling that new Miller Paint super-premium paint product, under a trademarked brand name, Devine Color, that we licensed from Gretchen Schauffler, a woman who lived in Lake Oswego. Gretchen had put together a cool collection of 129 colors that fit the Pacific Northwest…for that point in time. Now, the human eye can differentiate between 20,000 colors, and we, through technology, could formulate those 20,000 colors in any paint that we produce. In April 2001, we put our new ‘WOW super-premium paint’ formula together with the 129 color formulas that we developed, wrapped a Devine Color label around the product, and launched the new product line.

Today, that paint formula….let’s call it ‘old Coke’ is the same superior-quality paint that our northwest customers love, and still refuse to buy any other paint on the market today….because their painting experience that keeps them coming back to the same product is, in the end, really about the paint….the quality and the craftsmanship of the paint.

In August of 2009, Devine Color transitioned ownership of the Devine Color trademark to a large national paint company based in Minneapolis called Valspar Corporation. In doing so, Miller Paint retained exclusive use of the Devine Color trademark in Oregon and Washington…where we had built the brand over the past twelve years; but, as part of Gretchen’s’ sale to Valspar, Valspar did gain an option to take the brand exclusively for its’ own use, here in the northwest also, if they chose .

During the past three years, Valspar, who is the primary paint supplier to Lowes home centers, has value-engineered a…let’s call it the ‘new Coke’  paint formula that they have been selling online outside of Oregon and Washington under a ‘new-look’ Devine Color brand. In February of this year, Valspar decided to exercise their option to take over exclusive use of the Devine Color trademark here in OR and WA, and, thus, would be in position to sell their ‘new Coke formula’ product starting here on May 22.

We are not going to disparage the ‘new Coke formula’ Devine Color paint product that Valspar developed and will soon be selling here in OR/WA…but we are of the opinion that the discerning northwest consumer that has painted with the product that they have known as Devine Color, will notice a distinct difference between the old Devine and the new Devine, and opt, again, for the product that they fell in love with in 2001, and have returned to again and again over the past twelve years.

For that reason…and back to the trust issue our customers have in Miller Paint, we will not be selling the Valspar-formula product. Instead, we are planning to re-invent, refine, update and re-launch the ‘old Coke’ interior paint formula that we know and love (and Miller Paint owns), and the color formulas that accompany them under a new Miller Paint brand that we also own…called Evolution. Coupled with the paint product will be a new, refined, and updated color collection of 168 brilliant colors…colors that were hand-selected by a team of northwest designers we will launch as the Colorevolution collection. Same paint, same colors available, but a new name for the paint (and the sheens) and some new color names….but it really still is all about the paint… that our customers love. Over the next two months we will be unveiling, and you will hear much more about the new Evolution paint and Colorevolution collection that will be in our 49 Miller Paint stores and at select independent dealers very soon.

So, 123 years after Ernest Miller began grinding his own pigments, and producing his own quality paints, the Miller Paint of today remains dedicated to our love of art, and our love of quality and craftsmanship, and most importantly, to the trust that our customers have put in us. So, stay tuned…

12812 NE Whitaker Way I Portland OR, 97230 I T 503.255.0190 I F 503.255.0192 I


Here’s a little more on the Devine Color/Evolution Interior transition…



Miller Paint

“Miller Paint Transitioning from Devine Color to Evolution Interior”


FOR IMMEDIATE RELEASE                                  For more information contact:

March 18, 2013 Tyler Tronson, Public Relations

Bradshaw Advertising


Miller Paint Company severs their 12 year relationship with Devine Color

PORTLAND OR – On May 22, 2013, Miller Paint Company will sever their relationship with the Devine Color brand.  After 12 years of manufacturing and selling the brand, the employee owned, northwest based paint company will be cutting their ties.  While Miller Paint maintains ownership of all their paint formulas and color formulas, use of the Devine Color trademarks will be discontinued and the licensing agreement with the owner of the brand terminated. The owner of the Devine Color brand is Valspar Corp., a global paint company based in Minneapolis, MN who acquired the brand in 2010.


The change allows Miller Paint to expand and re-launch a new line of interior paint called Evolution, using their same Devine Color paint formulas with a newly-designed Evolution interior label.


“Even after 123 years, we keep improving,” said Steve Dearborn, President and CEO of Miller Paint Company. “Evolution interior paint is our finest, most advanced paint, and one that our northwest customers have enjoyed for the last twelve years under the Devine Color label. If a customer is looking for the best, they are going to love Evolution interior paint.”


Alongside the Evolution paint, a new color collection named COLOREVOLUTION will be launched providing northwest customers with many of the same colors that they have grown to love over the past twelve years, but updated and refined to a collection that features 168 brilliant colors. The new collection was selected by a group of northwest designers that includes fresh new shades inspired by the place we call home.


Customers can check out the new Evolution interior paint and COLOREVOLUTION collection in display racks in Miller Paint stores starting May 23, 2013.


About Miller Paint Company

Miller Paint Company has been creating products built specifically for the Pacific Northwest since 1890.  Miller Paint can be found at any of the 49 company owned stores in Oregon, Washington and Northern Idaho and at select private dealers.  For more information, please go to or contact us directly.




After 12 years, going on 13, Miller Paint will soon no longer be able to sell paint or products associated with the Devine Color brand.

I personally believe that this won’t be of much consequence for us here at Miller Paint, or for you our loyal customers. As you will read, the paint we manufacture for the Devine Color line is of our own formula, as are the color formulas that make those Devine colors. We will not lose the ability to give you the NW colors you’ve grown to love, in the quality of paint you deserve! Minus the Devine Color labeling of course…

We will also be expanding our Interior Evolution line of paint with a fresh new “Evolution of Color” palette you’re sure to love.

The Memo below clearly states more detailed info on the subject.  Feel free to contact us for anything that may not be addressed here, and we will do our best to answer your questions.

Recently Distributed Devine Color Q & A



We would never suggest that a husband is lazy, but we sure know how busy family life can be!  How do you even find the time to paint?  OK, Miller Paint doesn’t promise to jump out of the can onto your walls, but boy can we help you with tips that make paint application downright fun.  Neater.  Quicker.  Easier.  And definitely provide stunning results!  Still don’t think you have the time or inclination to DIY?  Trust us to refer you to respectful professionals who can get your project done right (and timely) from start to FINISH.  Call us, come see us.  Our employee-owners are our biggest assets, and they are here to serve you.  By this time next week you could have your bedroom that soft green you’ve been coveting, or a splashy orange entry.  We’re ready when you are….and we know you’re not the least bit lazy.  Just busy.

See you at the paint store!


As featured in Durability & Design Magazine Sept/Oct 2012

A little while back we posted about the contest to have your artwork displayed atop the Space Needle in Seattle for its half century birthday.  Here is a shot of the rooftop now as it waits for its winners graphics to be painted for its display that will begin October 21 and remain through April 21, 2013 which is the towers 51st birthday.  Even before that we posted about the good ole Galaxy Gold color that would again adorn the rooftop after years and years, mixed in of course our very own Miller Paint.

What you see here though was painted by one of Miller Paint’s customers, the owner of Omega Graphics Bob Kehoe, using our Acri-Lite exterior paint.  Bob is an amazing individual with incredible talent who, in his mid 80’s, is still going strong as the guy who does all of the color change and graphics on the roof top of the Space Needle as well as Qwest Field, Soldier Field, and large canvas’ like that all over the country and I believe in other countries as well.  He does all of his work from pencil drawings on 8 ½ x 11 paper.  As one of the last true artists in this field that does it the old fashioned way, we are proud to still call him one of our valued customers!

~Melanie Gibbs, via Diane Barry Miller Paint Burien, WA


What do you get for someone that seems to already have everything? Well if they are a “Do it Yourselfer” get them a gift can of supplies!

Come in and get the DIYer what they will need to get going on their next paint project.  Start with an empty paint can and start filling it.  Put in a good brush, painters tape, a roller frame and cover, can opener, caulk and gun (if you can make it fit!), and put on a can spout for pouring! Don’t forget to throw in a Miller Paint Gift Card for all those things you just couldn’t squeeze in, and of course the PAINT! Stick a bow on it and call it done!  Or if you are really into wrapping, by all means have a ball.

~Melanie Gibbs


Seems just yesterday we were seeing adds on television for “Dads and Grads” which tee off our summer.  How time flies… and you were going to paint your house this summer!  The challenge was that you have heard that painting vinyl siding is a bad idea and you never did do the research on whether or not you could actually paint it successfully.

Well, you can. And even though it’s fall there is still time to paint this year with the Indian summers we get. It’s actually better than summer weather to paint in. Usually dry with mild temperatures.

Before you jump up on that ladder there are a few things to remember.

You will obviously need the necessary supplies like brushes, rollers, drop cloths, tape, ladders and hopefully a couple of helpers.  But what is most important is prep and paint.  You will need to CLEAN the siding thoroughly, either by simply sponging it down or for dirtier jobs you’ll need to rent a power washer.  Let it dry for a few days before you attempt priming and painting.  As with any coating, the substrate condition is key for topcoat performance.

Use an acrylic paint, preferably one with a high build and good color retention like Evolution Exterior. Choose a color that is no darker than the original siding color.  The vinyl fluctuates by expanding and contracting a lot from the cold to the heat and back again, so if the color is darker it will exaggerate this action by absorbing even more heat and ultimately the siding could warp and the paint could crack.

We have all of the products, tools and tips for you to make your vinyl beautiful again.  So don’t worry, you can still paint this year!

~Melanie Gibbs


Want your own artwork to be shown sky-high with (literally) a bird’s eye view?  Well hurry.  Because here’s what we’re calling at Miller Paint your Golden Galaxy Opportunity.

For the 1st time in 50 years, the Space Needle is awarding a very special opportunity to the public to design artwork to grace its’ top.  Winner gets a six month showing!

You know, at Miller Paint, we know just how great it feels to be 550 feet in the air.  That’s our creation, “Galaxy Gold” up there right now in honor of the 50th Anniversary of the 1961World’s Fair here in the Emerald City.  (Big thanks to Bob Kehoe from Omega Graphics who decorates this Seattle wonder with Miller Paint every chance he gets.)

So DO doodle, but don’t dawdle…you just have until September 20th to get your artwork to the judges. We’ve included the link for you below.

PS – Oregonians have no fear, you don’t have to live in Seattle, (just be a US resident) to have your inspiration live atop the Needle for the next six months.  And if things go as usual, it will be actualized in Miller Paint.  So get going…believe me, we’re your biggest cheerleaders!

~ Catherine Alexander



    Miller Paint Signed An Expanded Contract With MetroPaint


Miller Paint Company last week signed an expanded contract with the Metro regional government to buy at least 40,000 gallons of recycled paint per year through 2017.

Portland-based Miller will then sell the paint, which retails under the label MetroPaint, at 50 Miller Paint stores across the Pacific Northwest, according to Metro.

MetroPaint, part of Oregon’s nation-leading paint recycling program, is made at a Swan Island processing center. About 19 percent of the paint entering the recycling process is from Miller.

MetroPaint took in 328,000 gallons of recycled paint in the last fiscal year and sold about 44 percent of that as MetroPaint. Nearly $1 million in paint was sold in the last fiscal year, about a quarter of that through Miller Paint.

Miller Paint CEO Steve Dearborn told Metro: “It’s, first of all, the right thing to do. From our standpoint as a retailer, it’s been a positive addition to our line, and the colors work. For the customers who are looking for recycled paint, it’s been good.”


Miller Paint was the recipient of an Innovation in Sustainability award from Sustainable Business Oregon in 2010.